Flexi New Classic

Millions of happy dog owners around the globe use a unique innovation from Germany, the flexi retractable dog leash. As the inventor of the retractable leash, our creative vision has set the global standard. We have established ourselves as the market leader in more than 90 countries.

In 2010, flexi was given the status “Brands of the Century” by the “German Standards” commission.  We are very proud of this award because it puts us in the category of the most successful companies in Germany which have set a milestone based on an exceptional idea and entrepreneurship.  

We are continually faced with great opportunities brilliantly disguised as insoluble problems. We accept this challenge and will continue to do everything in our power to shape the future with our visions.